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The Problem with SMART Goals!
In all honesty, SMART goals are a SMART place to start, but I think you need to get a little clarity about your goals before you even consider checking to see if they fit SMART’s criteria. ( Specific, Measurable, Attainable, Relevant/Realistic, Time-based)
Kathrine Lee, in her course, The Ultimate Source, shares the difference between a goal and a dream. The way I understand her is that if your goal depends on other people then it’s really a dream. A goal is something you have control over.
For instance, one of my goals is to have twenty coaching clients every month. But because I am at the mercy of people signing up for my programs it’s actually a dream. What I need instead are CTA goals. (Okay, I made it up, but it works! Consistent Timely Action) might look something like this:
CONSISTENT TIMELY ACTION
- Develop attractive, concise marketing materials
- Test them with A/B controls,
- Revise and move forward to produce
Concurrently,
- Identify potential networking opportunities
- Attend and assess
- Join and begin building relationships
This is a great example of using CTA to identify the steps and then you can put them into SMART format.
